Monday, 18 February 2008

Are You Using The Four Letter Word?


The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up.
People like FREE stuff.
In fact, many people simply can't resist the word FREE! The problem is, you can't use the word FREE unless you actually have something FREE to give, for example:
Contact Us For A Price Quotation - It's FREE!
However, the best FREE idea of all is the FREE ebook.
It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.
By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:
You give yourself a legitimate reason to use the word FREE in your advertising and promotion. You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,

So, get busy.
Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!
Michael Hopkins is a successful Ebook Publisher and author of 'Your Step-by-Step Guide to Success on the Internet'. Check him out today:
Well worth taking a look.

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